Aditya Birla Group Is Investing Around Rs 1500 crore In The Paints and Cement Segment In Punjab


Punjab Chief Minister Amarinder Singh on July 23, welcomed the Aditya Birla Group for making an investment of around Rs 1,000 crore in its recent foray into the paints segment and another Rs 500 crore in setting up a cement unit at Rajpura. Speaking on the occasion after handing over a land allotment letter for 61 acres of land at a cost of Rs 147 crore in the recently developed Hi-Tech Valley Ludhiana, the chief minister said this investment would further act as a catalyst to boost industrial activity in the region.

He also mentioned Punjab offers an attractive climate to prospective entrepreneurs and industrialists due to peaceful labor coupled with robust infrastructure in terms of excellent road, rail, and air connectivity. He also said that Punjab has been ranked 2nd in the ease of logistics in the country and would be soon connected to both the eastern & western freight corridors.

He said Punjab due to its pro-investor industrial policy and lucrative incentives has now emerged as the most preferred investment destination in the country. ‘Invest Punjab’ being a one-stop-shop has seamlessly facilitated in garnering massive investments worth Rs 91,000 crore in over 2,900 project proposals received during the past four years, as per an official statement here.

Out of these investments, nearly 50 percent have already started commercial production and the state has been able to attract such meaningful investments even during the peak of the COVID-19 pandemic. He also referred to a massive employment generation plan through which nearly 17.63 lakh youth have been facilitated gainful employment in government, private, and self-employment ventures.

Expressing gratitude to the chief minister, Aditya Birla Group Chairman Kumar Mangalam Birla, who joined the meeting virtually from Mumbai, affirmed faith in Punjab’s industrial ecosystem, forward-looking industrial policies, and a non-intrusive government interface. He further apprised the chief minister that the upcoming paint manufacturing unit is likely to generate direct employment of over 600 persons and around 1,500 indirect job potential through its operations, reported ET.

Notably, this large manufacturing unit would also give a fillip to the value-chain of allied sectors such as Packaging Industry, Tin and Plastic Can manufacturing, Mobility, etc. in the region. Aditya Birla’s upcoming plant would deploy the latest manufacturing technology. The plant would be controlled through the advanced technology of DCS/PLC. Automation would be deployed to manage the raw material, production material, and finished goods’ warehouses within the plant. The plant would also deploy Industry 4.0 based tools and Internet of Things (IoT) in its manufacturing operations.

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