Camp K12, the edtech startup focused on building a global online school for 21st-century skills, has raised $12 million in a Series A round co-led by Matrix Partners India and Elevation Capital. The company will use the capital to hire leaders across functions, hyper-scale operations and marketing, and to build an engineering and product team.
“Over the next six months, the company will add two new geographies and one new content category. It will deepen its reach in each existing geography via a group class format that in India already accounts for 25%+ of revenues,” it said in a statement on August 25.
Founded in 2010 by Anshul Baghi, Camp K12 is an online school for 21st century skills and teaches coding, English and other STEM (Science, Technology, Engineering and Mathematics) topics to children (in the 5-18 age group) via live, interactive, gamified sessions. Students learn one-on-one with private teachers, or in small groups with friends.
Camp K12 launched English as its first category beyond coding. It covers foundational elements such as grammar and vocabulary as well as aspirational outcomes including creative writing and public speaking. Children write and publish a novel to Amazon and Kindle and compete in Spelling Bees.
According to the company, Camp K12’s US business has grown two-fold month-on-month, while its Middle East business tripled, over the course of the last three months. Further, 75% of Camp K12’s enrolments in these geographies come from organic acquisition channels. In both these international geographies, Camp K12 offers its in-house 3D coding platform called “HatchXR”.
Anshul Bhagi, Co-founder, Camp K12 said, “We have laid the foundations for a global online school, and we’re ready to scale. My view is that an enduring institution in a crowded market of online schools will not be built through sales and marketing excellence alone, but through differentiated acquisition, engagement, and retention of customers.