Audio-based conversational learning startup Mentza has raised $400,000 in a seed funding round led by Inflection Point Ventures, one of India’s largest angel investment platforms.
The funds raised will be utilized in building a healthy base of experts and curious learners, building an efficient translation of conversations into content and for broad-basing the platform regionally and across interest communities. The start-up has over 23,000 registered users and has already generated over 60K minutes of content.
Mentza is an audio-based conversational learning platform that wants to engage users through high quality focused 20-minute conversations across diverse topics. Conversations are recorded with features like highlight, 40-second snippets, and curated content recommendation. The app is free to use for all and the initial focus is to attract users (creators and listeners) from LinkedIn, Instagram, and Twitter.
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Ankur Mittal, co-founder, Inflection Point Ventures, says, “Mentza’s model of delivering curated content in a 20 minute capsule is a powerful idea. Audio is a powerful tool that allows you to learn and participate while multi-tasking. Mentza is looking to build an audio-focused conversational learning platform in a community setting, led by a team of strong second-time founders with diverse backgrounds and strengths”
Mentza’s team has a cumulative work experience of 80 years with deep expertise across tech, design, cognitive sciences, research and marketing. The team is using their background and knowledge in data science to influence user engagement and retention. Mentza has recently announced creator partnerships with Rolling Stones and Harper Collins and is in talks with MICA faculty & students to engage them on the platform, reported Business Standard.
Audio content market in India is at an inflection point. As of December 2019, 40 million Indian internet users had listened to podcasts. The audio-based content has tremendous potential to catch up with video and text formats for the simple reason that one can listen while multitasking.
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