Pet food company Benny’s Bowl has raised $300,000 in a pre-seed round led by BookMyShow CEO Ashish Hemrajani. The investment round also saw participation of other marquee investors Haresh Chawla, Japan Angel Fund, BT’s Inc Japan, Rajesh Sawhney and other HNIs, reported TOI.
Benny’s Bowl prepares fresh food using 100% real ingredients without any preservatives and artificial additives. To ensure dogs eat fresh and healthy food, the company uses retort technology for food packaging (the same technology used to pack food for astronauts). The technology locks the freshness for two years without the use of any preservatives or refrigeration.
With the new funds, Benny’s Bowl plans to bring innovation in the product line and build awareness about how fresh food can improve the pet’s lifespan and quality of life. Presently, Benny’s Bowl has exclusive recipes made for vegetarian and non-vegetarian families and delivers pan India.
In the coming six months, the company plans to expand its product line and add five more recipes to be made available across India along with a range of freshly made meal toppers and treats.
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