Indian software-as-a-service (SaaS) startup, Zocket has raised $3 million in a funding round led by Kalaari Capital. The funding round also saw participation from an early-stage investor, Kettleborough Venture Capital and angel investor Jasminder Singh Gulati, founder NowFloats.
The platform aims to use the proceeds to expand its product offering, improve brand building, bolster its team and launch its full-fledged AdTech solution to the small and medium businesses (SMB).
Founded in 2021 by Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan and Mukund Srivathsan, Zocket is a digital marketing platform that helps businesses launch their digital ads in less than 30 seconds. The company claimed that its beta version has garnered more than 5,000 users within a week of its launch.
Their proprietary tech stack combines 150 variables to generate the ad copy, visual design, and platform for any SMB. The algorithm generates a real-time visualization of any business’ social profile based on business category, location, intended target audience profile, expected spend, and other such parameters.
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Karthik Venkateswaran, cofounder & CEO of Zocket, said, “Consumer-facing small businesses in India have been heavily reliant on online classifieds for digital discovery. With social becoming the new identity, most businesses want to have their own online presence on Facebook, Instagram & other media. This is where Zocket comes in to help these small businesses instantly create their social presence and build their brand online.”
“We believe the next big disruption in SMB tech adoption will be in the digital discovery layer as business owners move up the digital hierarchy stack. We are partnering with Zocket as they build an end-to-end tech platform for global SMBs that help these businesses generate instant content, publish across different platforms, and optimise ad spending for the highest ROI,” Vani Kola, managing director, Kalaari Capital, stated.
Zocket is also planning to take their solution to the global SMBs and capture a large chunk of the $700 billion markets and more global ad spend market. There are over 400 million SMBs globally, and AdTech solutions will be at the cusp of digital disruption in all aspects for these businesses, the company said in a statement.
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