Sales tech, SaaS startup GTM Buddy said it has raised $2 million in a seed round, led by early-stage venture capital investor Stellaris Venture Partners. Besides Stellaris, GTM Buddy’s investors include several prominent angel investors including Girish Mathrubootham, Nick Mehta, Ashish Gupta, Aneesh Reddy, Khadim Batti, Dilip Khandelwal and founders of other SaaS companies.
Founded in 2020 by Sreedhar Peddineni, Santa Thounaojam, Sundar Vellaichamy and Chandramani Tiwary, GTM Buddy’s software-as-service platform helps sellers to accelerate their deals and improve win rates by delivering relevant information and messages to their prospective buyers.
According to the Hyderabad-based startup, the fresh capital will be used to enhance product capabilities as well as for building out the go-to-market teams across sales, marketing and customer success functions.
Powered by Contextual AI engine, GTM Buddy’s platform pre-processes all the sales enablement content available within its content repositories, external content; auto indexes and surfaces the most relevant information in the context of a conversation happening with a prospective buyer.
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“Sales is increasingly becoming a knowledge driven function. Every buyer involved in the decision-making cycle expects the seller to be an expert on a wide variety of topics such as the domain, product, competition, etc.,” Peddineni, who is also the chief executive of GTM Buddy, said in the statement. “It is in this context that GTM Buddy leverages the latest advancements in technology, design and AI to deliver the right information…”
It is in this context that GTM Buddy leverages the latest advancements in technology, design and AI to deliver the right information to the sellers at the right time, information that is contextually relevant to the buyers; available within the tools that are used by them on a daily basis,” said Sreedhar Peddineni, co-founder and CEO of GTM Buddy.
Peddineni added that after GTM Buddy was officially incorporated in November 2020, the last few months have been spent in developing the product. While it has a customer base in India, the focus is predominantly on the US.
Prior to GTM Buddy, Peddineni co-founded Host Analytics, a SaaS platform and a market leader in the financial planning and analysis (FP&A) space, which was later acquired by Vector Capital, reported Mint. He later co-founded Gainsight, a which operated in the customer success space and a unicorn, which was acquired by Vista Equity Partners in 2020.
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